Creative (Social Media)

JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Fixed Term Contract until March 2026, Full Time
DEPARTMENT: Content Discovery
LOCATION: Glasgow – Pacific Quay (This is a Hybrid role)
PROPOSED SALARY RANGE: Up to £37,367 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

Do you live and breathe social media content? Spend more time watching TikTok than telly? This could be the role for you. It’s a chance to make an impact on BBC Scotland’s social media platforms and connect directly with our audience, showcasing the wide range of output from BBC Scotland and the wider BBC.

WHY JOIN THE TEAM
The Content Discovery team is responsible for managing, curating and moderating several of BBC Scotland’s key social media accounts daily as well as the creation of video, imagery and text content for these accounts. In addition the team is responsible for curation of several high impact areas across the BBC’s online estate and iPlayer imagery for BBC Scotland commissions and co-commissions.

You’ll also work with marketing and social teams across the wider BBC developing creative approaches and sharing best social practice for continuous development.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Managing social media accounts, including creating/curating, scheduling and targeting content, ensuring that it supports both the overarching strategic priorities, drives engagement and meets audience/user needs.
• Remaining up to date with social media platforms changes and audience needs to ensure our content cuts through in a busy marketplace.
• Establishing great working relationships with other BBC teams locally and across the UK to ensure that content reaches the target audiences.
• Monitoring performance of the social media channels on a day-to-day basis and reporting to the Social Media Manager and other key stakeholders as required.
• Ensuring editorial content meets audience needs, supports the accounts’ brand values and is consistent with the agreed editorial style and tone.
• Moderating comments and escalating issues to the Social Media Manager, Head of Social and other senior stakeholders as required.

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:

• Social Platforms – in-depth knowledge required of managing social media platforms (including scheduling content) for a large organisation and experience of the reputational risks involved .
• Digital Content Creation Skills – experience of content creation using Adobe Creative Suite.
• Copywriting – experience in writing and editing copy for marketing, social and promotional platforms, including managing consistent copy across large campaigns.
• Editorial Understanding and Experience – experience in ensuring editorial content meets audience needs and how to deal with complex editorial policy issues that may arise
• Data Analysis – experience of data analysis to help inform decision making while working across campaigns consisting of large amounts of content.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.