Social Media Producer, Cbeebies

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Fixed-term until February 2027

DEPARTMENT: BBC Childrens & Education

LOCATION: Salford – Hybrid 2 days in office

PROPOSED SALARY RANGE: £48,000 – £58,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

JOB PURPOSE

Have you got proven experience producing social campaigns for brand and/or media organisations? Do you lead on multi-platform campaigns aimed at parents and carers? We need you! Join the BBC Children’s & Education team as a Social Media Producer. You’ll be leading on social strategy for CBeebies Parenting, festivals and live events as well as bringing the nation’s favourite CBeebies brands to life through social content.

WHY JOIN THE TEAM
As well as our well-loved CBeebies brands, franchises and live events, we now are home to CBeebies Parenting. The offer launched in 2025 and has become one of our flagship CBeebies brands, helping parents and carers to navigate the ups and downs of parenting. This role is a chance for you to shape what our full CBeebies offering looks like on Social, leading a team of creatives working across TikTok, Instagram, Facebook and WhatsApp. You can expect a creative, inclusive environment that values collaboration and big ideas.

YOUR KEY RESPONSIBILITIES AND IMPACT:

•    Produce, champion and communicate our multi-platform CBeebies Parenting offer across social platforms, with a particular focus on TikTok
•    Work closely with Comms, Content Impact and Marketing to define activity for key campaigns as well as live events and festivals
•    Manage, motivate and inspire a team of Social Media Executives and Co-ordinators to bring CBeebies Parenting, brands and live events to life across social platforms
•    Work closely with TV Commissioners on the best content ideas to promote priority brands and franchises
•    Champion data and analytics, using reports and look-backs to ensure content and campaigns are data-driven and constantly evolving
•    Compliance of all social assets, ensuring all content aligns with BBC values and messaging

YOUR SKILLS AND EXPERIENCE – KEY CRITERIA

•    Proven experience delivering high-performing social campaigns across multiple platforms including podcasts, festivals, live events and TV
•    Experience getting buy-in from multiple disciplines and communicating the role of social in a multi-platform environment
•    An in-depth understanding of social platforms, algorithms and content
•    Strong experience managing and motivating teams with proven involvement in the development of staff
•    Experience measuring results and showing value in digital content using social measurement platforms
•    Strong communication and presentation skills. Comfortable communicating with senior stakeholders