Inbound Sales Executive (B2B)

About The Role

At first glance, AO Business and ao.com might look similar, but they’re quite different.While ao.com transformed the way people shop for appliances, AO Business is shaking up the B2B world by offering a wider product range and tailored solutions to a more diverse client base. Our aim is simple: challenge the norm, do things better, and become the most trusted name in business supply.

We’re looking for a Sales Executive to join our fast-paced, high-energy B2B Inbound Sales team where you won’t just take orders – you’ll build relationships, solve problems, and help our customers grow. You’ll look after your own client base, while being available to jump on new opportunities as they come in. With plenty of recognition for top performers, support to help you succeed, and a basic salary of £28,408 (OTE of £40k) on the table, this is a role where you can make your mark in a team that’s transforming the B2B market!

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being under the same roof, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here’s What You Can Expect To Be Doing

• Handle inbound calls and process orders with care and accuracy
• Build rapport and ask the right questions to understand customer needs
• Develop and maintain a healthy business pipeline
• Proactively acquire new customers and grow your client base
• Send and follow up on quotes via phone and email
• Conduct market tests and feed insights back to the team
• Collaborate with our trade team on bulk order quotes
• Hit and exceed your individual and team KPIs for revenue and margin
• Be available across direct lines and the main business line to capture new opportunities and support existing clients
• Work shifts Monday to Friday 8am-4.30pm

A Few Things About You

• A proven background in sales, with a knack for exceeding targets
• Someone who can turn a conversation into a conversion
• Confident communicator and strong relationship builder
• Self-motivated, organised, and goal-driven
• Passionate about delivering an exceptional customer experience
• Team player who thrives in a collaborative, fast-paced environment

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.