Social Media Manager

About The Role

At AO, we’re not just about appliances—we’re about people. And we believe in the power of social to connect, inspire, and build lasting relationships with our community. That’s where you come in.
We’re looking for a strategic, creative, and results-driven Social Media Manager to lead our organic social presence. You’ll shape how AO shows up across every platform, driving awareness, engagement, and real impact through storytelling that resonates.
You’ll lead the day-to-day across our channels, coach and develop a growing team, and work closely with brand, creative, and PR to make sure social is always part of the bigger picture.

Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!

Here’s What You Can Expect To Be Doing

• Own AO’s organic social strategy from top to bottom.
• Lead the day-to-day across all platforms—Instagram, TikTok, Facebook, X, LinkedIn, and whatever’s next.
• Spot trends, test new formats, and keep us ahead of the curve.
• Work with PR & SEO to create bold, newsworthy content that gets people talking.
• Set clear goals for every campaign and track what’s working (and what’s not).
• Coach and develop our Social Executive and Assistant—helping them grow and shine.
• Collaborate with brand, creative, and agency teams to keep social fully plugged into the bigger picture.

A Few Things About You

• A love for social and a sharp eye for what works.
• Creative flair with a results-driven mindset.
• Experience leading social strategy and managing content calendars.
• A collaborative spirit and strong communication skills.
• Energy, curiosity, and a drive to make things better every day.

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back – you’ll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

To see all our benefits and perks, visit our AO Benefits page.