Senior CRM Executive

Summary

Senior CRM Executive

Hybrid

Permanent

About CAVU

For airports, for partners, for people. We are CAVU.

At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.

From our revenue accelerating single platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges – our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self.

Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.

Together, we can reach new heights. Together, we are CAVU.

The role

We’re looking for a Senior CRM Executive to execute and optimise CRM marketing campaigns across all CAVU brands. You’ll play a key role in driving engagement, increasing customer retention, and delivering revenue through timely, personalised, and data-driven campaigns.

In this role, you will:

• Plan, execute, and continuously optimise CRM campaigns across email and other channels as required.
• Develop and deliver personalised, data-led campaigns using segmentation, dynamic content, and lifecycle marketing strategies.
• Analyse campaign performance, providing insightful reporting and actionable recommendations to optimise results.
• Collaborate with Data & Insights teams to uncover opportunities for segmentation, targeting, and content optimisation.
• Support A/B and multivariate testing programmes to continuously improve campaign performance.
• Assist in implementing automated lifecycle journeys to nurture loyalty and increase customer lifetime value (CLTV).
• Advocate for data quality, campaign relevance, and CRM best practices across the business.

You will work closely with CRM Leads, Marketing, Content, Trade, Product, and Customer Service teams to deliver campaigns that meet commercial objectives and align with the wider trade calendar.

About you

You are a results-driven CRM professional with:

• A proven track record of delivering high-performing campaigns.
• Strong understanding of CRM principles, customer lifecycle marketing, segmentation, journey mapping, and personalisation.
• Experience with email marketing platforms and a digital-first mindset.
• Analytical skills and the ability to interpret data to optimise performance.
• Excellent attention to detail, time management, and project delivery skills.
• Collaborative mindset, able to work cross-functionally and independently.
• Customer-obsessed, proactive, adaptable, and solutions-focused with a growth mindset.

You are motivated by results, enjoy working in a fast-paced environment, and are passionate about creating meaningful customer experiences.

The Perks

• 25 Days Holiday, increasing 1 day per year with service (up to a maximum of 28)
• The option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme
• On Site Gym
• MediCash Scheme
• A Host of Flexible Benefits & Discounts – including up to 50% off our CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to internal events calendar including regular health and wellbeing activities, ID&E activities and education
• Formal and informal development opportunities, including mentoring programme and learning grants
• Enhanced parental leave (T&Cs apply)

IDE at CAVU

We’re building something brilliant at CAVU: a diverse team of people who reflect the global customer base that we serve. We’re proudly part of MAG and together we’re on a mission to be number one in our industries, and that takes talent in all its forms. With so many exciting roles across businesses, there’s space for your unique strengths to shine.

Whether this is your first role or your next big step, we want to hear from you, even if you don’t think you tick every box. What matters most is what you bring.

We’re proud to be a UK Disability Confident employer. If you need any adjustments to support your application or interview, just let us know. We’re committed to helping you perform at your best.

At MAG and CAVU, every journey matters. Our Colleague Communities play a big part in that: Women’s Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.