Employer Brand Strategist

Join us as an Employer Brand Strategist

• This is an opportunity to join our Employer Brand & Talent Attraction team, playing a key role in ensuring a consistent and exceptional brand experience throughout the candidate journey with NatWest
• Build strong relationships across the bank, collaborating with colleague experience teams, communications and marketing colleagues, and wider business stakeholders
• This is a strategic role in which you’ll champion the development and implementation of our employer brand strategy, providing consultancy across strategic and tactical brand challenges
• This role is available as either a full time or reduced hours, minimum 28 hours opportunity
• This is a remote-first role, so you’ll spend most of your time at home, working with your team digitally and coming into the Edinburgh or Manchester office twice a month when you need to collaborate closely with your colleagues

What you’ll do

As an Employer Brand Strategist, you’ll oversee optimisation of the employer brand across all key touchpoints, supporting the development of strategic recommendations to drive the embedding of the brand across the business.

Day to day, you’ll:

• Conduct research to understand target audiences and personas, and the external competition landscape
• Identify future trends and monitor competitor brands to ensure we standout and create perceived difference in the market
• Develop resources such as playbooks and frameworks, to support businesses, third parties and colleagues to embed in our employer brand propositions
• Act as a brand guardian to uphold the principles of our brand design and governance

The skills you’ll need

We’re looking for someone with experience within a marketing related discipline or demonstratable relevant industry experience. To be successful in this role, you’ll have experience of developing and delivering strategic thinking to achieve brand or commercial objectives.

You’ll also bring:

• An understanding of critical elements of marketing planning and employer brand management, including the marketing mix
• Experience working with brand guidelines and the ability to interpret and champion them to support an exceptional brand experience for candidates
• Evidence of consistently challenging existing ideas and proactively developing new proposals to meet opportunities or challenges
• The ability to engage and inspire cross functional colleagues across all other areas of the organisation, able to influence and build strong working relationships