Website Manchester United
At Manchester United our aim is to Win the United Way – and the quality of our behind-the scenes team sets us apart from the competition.
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
Key Responsibilities
We are seeking a YouTube expert to manage the club’s official YouTube channel and develop our overall strategy around content, publishing, analysis, content management system admin and monetisation. Working alongside content leads, you’ll manage channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.
You will be responsible for:
- Monitor performance analytics to inform future content decisions and optimise channel growth
- Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time and other key metrics
- Utilise the full suite of tools available to constantly drive performance across the channel, for example AB testing, multi language, etc
- Alongside a wider content team, lead the planning, production, and publishing of high-quality video content for Manchester United’s YouTube channel.
- In collaboration with other creative teams, develop original formats, series, and storytelling concepts tailored for the YouTube audience.
- Collaborate closely with the social, editorial, and wider media teams to align video output with campaigns and club moments.
- Influence and educate creative teams on YouTube specific content methodologies
- Input on shoots, interviews, and live content, including matchday, behind-the-scenes, and player-focused features for YouTube specific requirements.
- Ensure all content meets brand and platform standards.
- Stay on top of YouTube trends, fan behavior, and sports content innovations to keep United’s content fresh and competitive.
- Create close ties with YouTube and constantly explore opportunities to grow Manchester United’s audience growth and commercial objectives.
Skills, Knowledge and Expertise
Essential:
- Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club
- Strong understanding of video production, including scripting, shooting, directing, and editing (hands-on or via team leadership)
- Deep knowledge of YouTube best practices, content strategy, and analytics
- Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base
- Familiarity with YouTube CMS and SEO strategies
- Willingness to work around a football calendar, including weekends and evenings
- Strong football knowledge, particularly of Manchester United
Desirable:
- Experience working in live environments and with high-profile talent
- Understanding of rights usage and platform-specific content guidelines
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools
- Self-shooting capability using production cameras and mobile devices
- Excellent storytelling and visual communication skills
- Knowledge of other social platforms
What we offer
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
- Annual Incentive Scheme to reward your dedication and hard work
- 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
- Electric Vehicle scheme via Octopus and cycle to work scheme
- Simplyhealth Cash Plan: Supporting you with your everyday healthcare needs
- Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
- Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
- Enhanced family Leave Benefits and policies
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
About Manchester United
Manchester United is one of the world’s most iconic clubs, but it’s our people who bring it to life every day.
Life at United means taking on new challenges, working with talented people and contributing to something that matters to millions around the world.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
To apply for this job please visit careers.manutd.com.
