Digital Media Optimisation Lead

Join us as a Digital Media Optimisation Lead

• Join our Marketing team and shape how the bank delivers high‑impact digital and social media campaigns at scale
• You’ll lead the optimisation, delivery and performance of complex, multi‑channel campaigns, working closely with franchise marketing teams and directly with partners like Google and Meta
• This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media

What you’ll do

As our Digital Media Optimisation Lead, you’ll plan, optimise and deliver complex cross-platform digital and social media campaigns. To make sure this activity aligns with our objectives, budget and compliance standards, you’ll coordinate with our specialist channel teams and partners as well as platforms and publishers.

Working in a hybrid team comprising of collocated NatWest and agency colleagues, you’ll ensure our campaigns deliver optimal performance, on time, within budget and aligned with agreed objectives, maintaining strong financial and operational control.

Your day-to-day responsibilities will include:

• Tracking performance closely, and turning data into clear insights, as well as recommending/implementing creative and media optimisations to improve outcomes
• Providing clear, timely updates on spend and performance to support fast and effective decision making
• Acting as the central point of integration across owned, earned and paid media activity, helping teams work together more effectively
• Supporting and coaching junior team members, sharing expertise and building capability across the team

The skills you’ll need

To succeed in this role, you’ll need to bring deep performance marketing expertise in digital and social media planning and optimisation. You’ll have the confidence to work with senior stakeholders and manage complex activity. And ideally, you’ve gained your experience in both in‑house and agency environments.

You’ll also need to have:

• Professional certifications such as Meta Blueprint, Google Video Ads and LinkedIn Insider, with advanced proficiency in the Sprinklr (or similar) social media management platform
• Strong analytical skills, with experience using data and reporting to drive insight, optimisation and continuous improvement, with advanced Excel skills
• A clear understanding of digital media best practice, including creative requirements, production workflows and performance levers
• Experience managing budgets and financial processes, including forecasting, purchase orders and reconciliation
• The ability to coordinate cross‑functional teams and communicate clearly with stakeholders at all levels